Case Study: Location Intelligence
CHALLENGE
Tiger Oak, a leading publisher of lifestyle magazines, was looking to grow one of its brands. The company wanted to add distribution, but needed help identifying the best locations.
SOLUTION
G-Force was engaged to identify strategic retail locations within large Southern California markets. Using a prepared script, G-Force team members hand-delivered sample magazines and collected survey data from potential distributors.
Magazines were batched for bulk delivery to reps. Using geo-coded locations, shipments were sent along routes optimized for rep delivery.
RESULTS
- G-Force collected detailed information about each potential distributor, including awareness, interest and buyer contact information.
- Survey data and photos were collected and stored within secure portal.
- Tiger Oak used the information for future distribution and advertising sales planning.