Case Study: Store Measures and Floor Plans

CHALLENGE

Retail expert Miller Zell was working to develop and deploy new interior signage across more than 1,500 Kroger stores. With a variety of store layouts in play, Miller Zell needed detailed intelligence on each location.

Map - Kroger Store Rollout

SOLUTION

Miller Zell enlisted G-Force to collect precise measurements within each Kroger store.

G-Force provided both “birds-eye” and front elevation measurements, along with photos of the existing space.

RESULTS

  • Miller Zell used the G-Force data to customize and configure fixtures and signage for Kroger.
  • Using G-Force’s comprehensive portal, clients were able to view day-by-day progress as each location was surveyed.
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