Case Study: Site Rebranding
CHALLENGE
The merger of Harris and M&I Bank required a major re-branding effort. With Newground taking the lead, hundreds of locations needed to be surveyed and updated with new merchandising. G-Force provided the experienced team and logistical support to make the roll-out a timely success.
SOLUTION
Using specially designed tripods, the G-Force team captured 360-degree panoramic images for comprehensive interior views. This allowed the design teams to plan new merchandising layouts without having to visit each location.
G-Force team members were charged with documenting existing fixtures and merchandising, as well as creating documentation and codes for new fixtures that would need to be either replaced or retrofitted for the new merged bank branches.
RESULTS
On top of the detailed photo script that was used at each location, the G-Force team also documented the specific angle each photo was taken from so the marketing team could experience a true “in person” representation of each of their locations.